Zenith Technical Outerwear
An immersive e-commerce experience and multi-platform content strategy engineered for an extreme-weather technical apparel brand.
Concept Performance Benchmarks
1. The Commercial Challenge
In a crowded outerwear market, consumers need to immediately understand the material science behind waterproof membranes and thermal insulation without wading through spec sheets.
2. Strategic Approach & Architecture
We engineered a dynamic product exploration experience with tactile fabric zoom states, weather-condition filtering, and cinematic micro-videos integrated directly into product pages.
3. Engineering & Creative Execution
A mobile-first storefront featuring instant cart state management, friction-free WhatsApp customer support access, and an integrated social video feed highlighting real-world field tests.
Key Deliverables Produced in This Scope
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